 The View From
Hear #25
A Heavy Metal Family Values Column by
Paul Hanson
The
Problem: It's an Oversaturated Market
Part I:
Introduction of the Problem
At my day job, I
belong to several technical writing email lists.
Occasionally, maybe 20% of the time, the posts
stray into subjects other than technical writing.
The other day, I mentioned that I was a freelance
music writer. That sparked a thread on the list
about what CDs people had in their drawer at
work.
Randy Paske, a member of the list, volunteered
his list of CDs:
Buzzcocks -
Beating Hearts
XTC - Wasp Star
Reflector - Where Has All the Melody Gone?
The Figgs - For EP Fans Only
The Figgs - Couldn't Get High
The Jayhawks - Tomorrow the Green Grass
Kelly Hogan/Pine Valley Cosmonauts - Beneath the
Country Underdog
Flop - & the Fall of the Mopsqueezer
The Strike - Shots Heard 'Round the World
Squeeze - Domino
The Micronotz - Volume 2, 1985-86
Sleater-Kinney -
All Hands on the Bad One
Pegboy - Earwhig
The Fly Seville - Carousel
Leatherface - Horsebox
Billy Bragg & Wilco - Mermaid Avenue Vol. II
Paul Westerberg -
Suicaine Gratifaction
Reggie & the Full Effect - Greatest Hits
'84-'87
Elliott Smith - Figure 8
Built to Spill - There's Nothing Wrong
with Love
and the new Bloodshot Records compilation.
Another member,
Stephen Wertzbaugher, commented that "What's
really scary is that I didn't recognize the name
of a single group on this list. Do I need to get
out more often or am I just getting old?"
I replied with the following: "There are so
many bands on so many labels that I think listing
every single band/CD that is available is
impossible. I consider myself hip to the music
scene, but I regularly have no idea who these
people are on the pop radio charts. I wouldn't
say it's b/c you're old. There's an oversaturated
market (easier and easier to record a CD) so
'everyone's doing it.' Kind of like there will
never be a comprehensive list of websites because
people are adding new ones everyday." (And
as an aside, the only CD I have on Randy's list
is Leatherface's "Horsebox" release
and, quite honestly, I don't like it.)
This is so true,
the more I think about it. The DIY wave of
self-made labels is enormous, and definitely
overwhelming for fans of music. Napster and other
similar products make it even harder for fans of
specific genres to find the best bands in their
genre. In my opinion, someone who proclaims
Pantera as the best thrash band around today
would like a relatively newbie band like Pissing
Razors. Someone who proclaims to like Tool would
dig the lead vocalist Maynard James Keenan's new
band, A Perfect Circle, whose current single
"Judith," with the catchy lyrics
"It's not like I killed someone," is
making some noise on my local rock stations.
And where does
that leave someone like me, a music columnist.
Over the last nine years that I've written music
reviews, I've come to realize that I will never
be able to listen and know every single band that
has a CD or tape or vinyl available. A casual
glance at a site like The Top 100 Metal Sites
(www.topsitelists.com/area51/phassel/topsites.html)
proves my point. I found a link to
http://members.xoom.com/scaffoldband/scaffold.html
which is, of course, "the official Scaffold
website" According to their website, a
scaffold is "a platform from which criminals
are executed (hanged or beheaded)" and their
site is best viewed "Side (sic) is best
viewed at resolution 800×600 pixels or higher
and DARK enviroment (sic)." This band
features drummer Robert Kovacic, guitarists
Gorazd Macek and Aljosa Orlovic, bassist
Sebastjan Skupek and vocalist Ales Drolc. The
band mentions, on its news page with a date of
January 10, 2000, the following: "Scaffold
will finally hit the studio and record their
first demo. Demo will be available as soon as
possible for low cost." There is no other
mention of a demo being completed. The band also
has MP3s to download but when I attempted to do
so, I got hung up at the Xoom sign-on page. Give
them an email address to download a song? I don't
think so: I get enough SPAM as it is.
But back to the
point. On this band's links page, they offer
links to the following:
Cannibal Corpse
Deicide
Hate Eternal
Immolation
Malevolent Creation
Morbid Angel
Pessimist
Suffocation
Nile
Deeds of flesh
Of the above
list, I've never heard of Deeds of Flesh, though
I admit I've never listened to Hate Eternal,
Immolation, Pessimist, or Nile. My familiarity
with those bands are through either reading CD
reviews of their releases, from online metal
zines I read like Ill Literature
(http://www.illliterature.com) and Ballbuster
(http://www.ballbusterhardmusic.com, which is a
site to which I submit reviews) or from print
zines I read like Metal Maniacs.
(http://www.metalmaniacs.com). Are these the
'best' sources to get metal news? They are the
ones I have found and I am satisfied with the
information I want to know about.
But back to the
band Deeds of Flesh. If I click this link, I get
to http://www.deedsofflesh.com. This website
(considerably better designed than Scaffold's)
boasts the following: "We are releasing our
4th CD entitled Path Of The Weakening which is
due out this July on Unique Leader Entertainment.
With 9 songs of ear-punishing torture in the
Deeds vein of constant, always changing, mayhemic
songwriting, watch for us to kick the scene in
the ass once again." That may be true, but
that leads us to a paraphrasement (all my tech
writing buddies will tell me whether this is a
real word or not, or if you know, email me at
mailto:prhmusic@hotmail.com) of Stephen
Wertzbaugher's statement, "what's really
scary is that I didn't even know this band
existed, much less that they have three prior
releases. Do I need to get out more often?"
My answer is no. There are just so many bands
available, especially now with the internet, that
there's no way to know every single band.
And, to carry
this example yet another step further, the Deeds
of Flesh links page includes a link to the cyber
home of Carcariass,
http://www.loria.fr/~couturie/carcariass, a Death
Metal band created in 1991 that originates from
Besançon (France). From their page, you can go
to Dismal's website,
(http://perso.infonie.fr/site_dismal/anglais/anglais.htm)
who I had never heard of. Dismal, by the way,
have a new CD out called "Bewitched by the
Moon." The Dismal site can take you to the
French Connection website
(http://home.nordnet.fr/~lbocquet/index2.html),
which includes links to other bands that I
haven't heard of.
Another source
of this oversaturated market is the number of
labels that are at least partially funding these
releases by publicizing them, if not through
financial support. One of my favorite places to
browse is Ari's Simple List of Record Labels at
http://guxx.com/recordlabels. It is probably one
of my favorite sites on the web. Simple design,
simple to find where you want to go and the
webmaster doesn't fall into the trap of saying
"this is a metal label, this one is folk,
this one is jazz." The webmaster lets the
surfer figure it out by going to the website that
looks interesting and going from there. Just look
at this list for just the A's:
http://guxx.com/recordlabels/labels/a.htm. How
many record labels are there? 239. And that's
just the As!
Another website
to check out to feel like a mere grain of sand in
the world of music is Mega's Metal Asylum at
http://start.at/mega. This guy from Suomi,
Finland, has one of the most comprehensive lists
I've seen on the web. Looking at his statistics
page at http://www.lut.fi/~mega/muzac/albums.html
generates envy from me. He has a total of 3174
titles in his music collection. (I have 2556 in
my collection.) If you do the math, that's 618
more than me (so BSS, I do NOT have too many CDs!
<grin>). He has bands in his collection
that I don't have, like Abigor's
Verwüstung/Invoke the Dark Age, Orkblut - The
Retaliation, Nachthymnen (From the Twilight
Kingdom), Opus IV Apokalypse, Supreme Immortal
Art and Channeling the Quintessence of Satan,
Abramelin's Transgression from Acheron and Absurd
Existence's Angelwings releases while I, on the
other hand, have Acid Bath's Paegan Terrorism
Tactics, Ashes to Ashes's Shapes of Spirits, and
Ashes You Leave's Desparate Existence and The
Passage Back to Life. So right there is an
example of two metal fans having large
collections (okay, his is huge, mine is large)
and having different bands.
Which leads to
the idea that can be extracted from Stephen
Wertzbaugher's exasperation: how can anyone,
including myself, who gets promos on a daily
basis, or Stephen Wertzbaugher, who didn't
recognize any of the band's on Randy's list, keep
up with all the new bands?
Answer: you
can't. It'd be like trying to make a list of
every single internet website available.
Everyday, someone creates a new website.
Everyday, someone creates a new band. Everyday,
someone releases a new CD, whether its metal,
jazz, classic rock, folk, country or rap.
Everyday, someone changes the internet's
landscape much in the same way that everyday,
someone changes the music industry's landscape.
Part II of this
column will include some reviews of other bands
that you probably have not heard of like Boulder,
Iron Fire, Disassociate, Impaler, Phantom Black,
Alphavox, local heroes Measure, Red Harvest,
Hypnos, Orth, Shaft, Mist Enticer, and Deathless.
In the meantime, check out http://pandomag.com/featurestext/10TheViewFromHear.htm for some more bands you
probably haven't heard of.
Click
below for
TOO MUCH MUSIC
PT. 2 * TOO MUCH MUSIC
PT. 3
The View From
Hear #25 - TOO MUCH MUSIC!
The View From
Hear #24 - What
"Smells Like Teen Spirit" Did to Our
Culture
The View From
Hear #23 - Life Ain't Fair
The View From
Hear #22 - Pando 22
The View From
Hear #21 - Metallica's S&M
The View From
Hear #20 - Dokken, Def
Leppard Live, Jeff Pilson Interview
The View From
Hear #19 - All Hail the
Mighty Zeppelin
The View From
Hear #18 - Dokken,
Slaughter, Metal Church
The View From
Hear #17 - Guy's Night In
The View From
Hear #16 - Christian Punks
The View From
Hear #15 - Iowa Labels
The View From
Hear #14 - A New Metalhead
The View From
Hear #13 - The W.A.S.P.
Reissues
The View From
Hear #12 - Living Through A
Little Death
The View From
Hear #11 - Rockin' in Iowa
City in the Late Nineties
The View From
Hear #10 - Worldly Metal
The View From
Hear #9 - The Haunted Are
Primed to Return
The View From
Hear #8 - Metal In My Rust
The View From
Hear #7 - Another Syncopic
Episode
The View From
Hear #6 - Honesty In Music
The View From
Hear #5 - Love Bites
The View From
Hear #4 - 1997
Retrospective
The View From
Hear #3 - The End of a
Favorite's Reign
The View From
Hear #2 - Megan, Metallica
The View From
Hear #1 - John Denver
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